Topshop plays out Tinder date in Valentine’s Day campaign
Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have co-released a three-minute film called...
View ArticleMarc Jacobs’ #mjcommute series makes simple but effective use of YouTube
Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute, the 15-second clips speed through each...
View ArticleThe best of this year’s Valentine’s campaigns
This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme of love. The best of this year’s efforts from...
View ArticleVirtual reality hits #LFW, River Island shoppers given access next
This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday. River Island unveiled a...
View ArticleRag & Bone film is a contemporary study of movement
Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as a “study of movement”, the...
View ArticleTriumph pushes bra-fitting services in animated musical film
Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the magic of finding...
View ArticlePuma introduces shoppable football video
Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to purchase from one...
View ArticleDigital snippets: Farfetch acquires Browns, Net-a-Porter launches social...
A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy [BoF] Fashion retailer Net-a-Porter’s new...
View ArticleBrands need to take greater advantage of the desire for how-to content says...
How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative (how to draw), from style...
View ArticleVogue India empowerment video clocks record 9m views
Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10 million times since it was published on March 28. Directed by...
View ArticleDigital snippets: Richemont invites LVMH as e-commerce partner, Google and...
A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF] Google is partnering with...
View ArticleMichael Kors and Gigi Hadid battle it out in playful Pictionary contest
Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary with model Gigi Hadid. Called Glamour Games,...
View ArticleWhat won from fashion at Cannes Lions 2015, and why there wasn’t more
It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands actually get entered in the first place. I fear it’s the...
View ArticleDigital snippets: shoplifters at Harvey Nichols, Iris van Herpen on fashion...
A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards ad (as pictured) [Creative Review] Iris...
View ArticleYour Friday highlight: fashion’s finest get a Minion makeover
The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on a rainy London Friday, the infamous yellow, pill-shaped creatures...
View ArticleDigital snippets: Asos launches podcast, Burberry’s success on Periscope, Jet...
A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week] Burberry’s Snapchat and Periscope...
View Article#LiveinLevis campaign returns with Alicia Keys alongside five emerging artists
Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart of the initiative, is a dedicated...
View ArticleDigital snippets: Polyvore sells to Yahoo, Calvin Klein on sexting,...
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of a break for the summer in a bid to regenerate, but we’ll be back...
View Article10 techy things to look out for this #NYFW
Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji to go with it. Twitter has released a total of seven custom...
View ArticleLondon Fashion Week turns to performance poetry in ‘Ode to Soho’ film
London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created by BBH, the ‘Ode to Soho’ features a poem written...
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